Following the trend of vintage cartoon mascots, I was commissioned to designĀ a coffee shop identityĀ around a character and his quirky moustache. This was the result:)
Secondary logo
Color palette
Logo colored versions
Designing Sr. GĀ (Mr. G) was a fun ride. These are some of the more refined explorations that made the cut fromĀ sketchbook to vector illustrations.
Final version
Ok. These are one of those ideas that sacrifice some usability in order to make a statement. I just had to pitch these wacky moustache-like sleeves. Think about it,Ā print them in green and you got a palm tree for the more summer-y drinks; print them in white and you've got yourself cupid wings for Valentine's season. Make coffee fun again.
Sticker set is a must.
Thanks for looking!
